Fox Launching Live Primetime Streaming In Beta
For the folks who were interested in cutting the cord with their cable companies, things just got a bit more tempting.
Fox Broadcasting Company (FOX) launches live streaming on its digital platforms, offering viewers access to a simulcast of the network’s primetime entertainment programming via FOX.com and FOX NOW® for iPhone, iPad, Android, Kindle Fire, Apple TV and Google Chromecast.
With this beta launch, FOX will be the only broadcast network to offer pay TV customers in all 210 television markets nationwide a live stream of its primetime entertainment programming.
FOX will simulcast entertainment programming seven nights a week, as well as Saturdays during late-night.
FOX’s new live-streaming capability will enable FOX affiliates to dynamically insert local-market advertising and display station branding.
“From the start of the on-demand and over-the-top viewing revolution, FOX has been at the forefront of providing greater access to our buzz-defining shows, like EMPIRE, LUCIFER, SCREAM QUEENS and FAMILY GUY,” said Dana Walden and Gary Newman, Chairmen and CEOs of Fox Television Group. “Adding nationwide primetime live streams is just another great example of how the FOX Digital Consumer Group, under Brian Sullivan’s leadership, is innovating to give viewers the convenience and flexibility to watch our programming whenever and wherever they want.”
Live streaming will debut tonight, Monday, July 11 (8:00-10:00 PM ET live/PT tape-delayed), with the first live performance episode of the hit dance competition series So You Think You Can Dance: The Next Generation.