NBC has given a second-season renewal for its 1960’s-themed drama Aquarius, starring David Duchovny as an LAPD cop on the hunt for Charles Manson, it was announced today by Jennifer Salke, President, NBC Entertainment.
The critically acclaimed drama made TV history in May as the first broadcast series to be streamed in its entirety following its debut, with NBC making all 12 “Aquarius” episodes available online for the four weeks following its intial NBC telecast.
Salke commented, “With its riveting drama and innovative release strategy, ‘Aquarius’ has excited the critics, hooked millions of viewers and energized our summer. It’s no secret that the way people watch television is evolving, so we took a unique approach to how we delivered ‘Aquarius’ and it’s driven some record numbers for NBC Digital and helped us reach viewers who might have otherwise overlooked a great summer drama.”
Added Robert Hayes, Executive Vice President of NBC Entertainment Digital, “Beyond generating some truly impressive view totals, the network’s unique release strategy with ‘Aquarius’ has helped us gain new insights into viewership patterns, binging behavior and social engagement, significantly expanding our knowledge of how people are watching our shows online.”
NBC broadcasts of Aquarius are averaging a 1.2 rating in adults 18-49 and 5.8 million viewers overall in “most current” results from Nielsen Media Research.
**Photo by: Vivian Zink/NBC**