Like sands through the hourglass, NBC long running, iconic soap opera will continue on.
Days of our Lives, which recently celebrated its 50th anniversary and is one of the most iconic programs in the history of daytime television, has been renewed for a new season by NBC.
The announcement was made by Jennifer Salke, President, NBC Entertainment.
Days of our Lives is set in the fictitious Midwestern town of Salem. The core families are the Bradys, Hortons and DiMeras, and the multi-layered storylines involve elements of romance, adventure, mystery, comedy and drama.
“NBC is incredibly proud of the legacy of ‘Days of our Lives’ and we couldn’t be more excited to brings its fans new stories for the 51st season,” Salke said. “In a business where having a show remain on the air for two seasons is considered a success, what ‘Days’ has achieved is extraordinary.”
So far this season, Days of our Lives is averaging a 0.90 rating, 6 share in women 18-49 and 2.901 million viewers overall in “most current” ratings from Nielsen Media Research.
Days of our Lives has garnered 43 Daytime Emmy Awards, including 2015’s Outstanding Daytime Drama, and numerous nominations, as well as multiple People’s Choice Awards, GLAAD Media Awards, and Prism Awards.
NBC’s Days of our Lives first premiered as a half-hour drama in 1965 and expanded to an hour 10 years later.