On the heels of today’s announcement of the new SHOWTIME over-the-internet partners, the network unveiled the season three key art and a newly released teaser for the award-winning drama series, MASTERS OF SEX, which premieres Sunday, July 12th at 10:00 PM ET/PT.

To watch the season premiere of MASTERS OF SEX, in early July consumers will have the option to subscribe to SHOWTIME through the stand-alone streaming service on Roku® and Apple devices, or through Sony PlayStation® Vue, in addition to their cable, DBS or telco provider.

Season three brings big changes to MASTERS OF SEX as the series is now set in 1966. As the season opens, the famed duo Masters (Michael Sheen) and Johnson (Lizzy Caplan) find themselves in the glare of the national spotlight as their controversial sex study is finally unveiled.

Masters and Johnson’s work will have a profound impact on contemporary relationships, especially their own evolving three-way “marriage” with Masters’ wife Libby (Caitlin FitzGerald). The series is an adaptation of Thomas Maier’s book Masters of Sex: The Life and Times of William Masters and Virginia Johnson, The Couple Who Taught America How To Love.

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